I heard on NPR today that bloggers are being required to disclose whether or not they are paid to endorse anything.
I thought I'd jump in and tell y'all that I have never made money off my blog. Occasionally I will tell you if I find something--a restaurant, for instance--that I like, and I will sometimes write a little review of a local play I've seen. However, I have never been paid for any of that--not in free tickets, free meals or cash.
If I say that I like something, it's because I really do.